Cookie policy

Last updated: September 2026

This Cookie Policy explains how Morning Glory Shop, trading as Morning Glory Coffee, uses cookies and similar technologies on https://morningglorycoffee.shop.

It sits alongside our Privacy Policy, which explains what we do with the personal data these technologies produce.

We use cookies in accordance with art. 11.7a of the Dutch Telecommunications Act (Telecommunicatiewet), the ePrivacy Directive 2002/58/EC and the GDPR.

1. What cookies are

Cookies are small text files placed on your device when you visit a website. We also use similar technologies — local storage, session storage, pixels and tracking tags — and everything in this policy applies to those too.

Cookies may be:

First-party — set by us; or third-party — set by another company such as Shopify, Meta or Google.
Session — deleted when you close your browser; or persistent — kept for a set period.

2. Your choices, and when we ask

When you first visit, we show you a cookie banner.

Strictly necessary cookies are set without asking, because the shop cannot work without them and the law does not require consent for them.
Every other category — preferences, analytics and marketing — is switched off until you turn it on.Nothing is pre-ticked.
Rejecting is as easy as accepting. The banner gives "Accept all" and "Reject all" equal prominence, on the same screen, in the same style. You do not have to click through layers to say no.
Continuing to browse, scrolling, or closing the banner is not consent. We treat it as a refusal.
You can change your mind at any time, without penalty, through the Cookie settings link in our footer.

Refusing non-essential cookies does not stop you browsing or buying. Some conveniences — remembering your language, for example — may not work.

3. The cookies we use

Before publishing: run a scan of the live shop and confirm every row below. Durations are the providers' documented defaults; browsers override them (Safari caps script-set cookies at 7 days, Firefox and Brave are stricter still), and durations change when vendors update their tags. Re-scan after installing any new app.

Strictly necessary — always active, no consent required

Needed to run the shop: keeping your basket, logging you in, processing payment, security, and remembering your cookie choices.

Cookie	Provider	Purpose	Duration
_shopify_essential	Shopify	Session, checkout and anti-tampering data — the shop cannot work without it	1 year
_tracking_consent	Shopify	Remembers your cookie and tracking choices	1 year
cart, cart_currency	Shopify	Remembers your basket and its currency	2 weeks
discount_code	Shopify	Holds a discount code for checkout	Session
localization	Shopify	Localises your cart to the right country	1 year
shopify_pay	Shopify	Logs you into Shop Pay on a return visit	1 year
_shopify_test	Shopify	Checks whether your browser accepts cookies	1 minute

Analytics — consent required

Help us understand how the shop is used so we can improve it.

Cookie	Provider	Purpose	Duration
_shopify_y	Shopify	Distinguishes visitors for shop analytics	1 year
_shopify_s	Shopify	Distinguishes sessions for shop analytics	30 minutes
_shopify_analytics, _landing_page, _orig_referrer	Shopify	Records how you arrived at the shop	Session to 2 weeks
_ga	Google Analytics	Distinguishes visitors	2 years
_ga_<container-id>	Google Analytics	Maintains session state	2 years
Back-in-stock session identifier	Morning Glory Shop	Counts views and clicks on sold-out products so we know what to restock. Not linked to your name, email or orders	Session

Marketing — consent required

Used to show you relevant advertising elsewhere and to measure whether it works.

Cookie	Provider	Purpose	Duration
_fbp	Meta	Advertising and conversion measurement	90 days
_gcl_au	Google Ads	Conversion measurement	90 days
_ttp	TikTok	Advertising and conversion measurement	13 months
_shopify_marketing	Shopify	Marketing data across Shopify buyer surfaces	1 year
VISITOR_INFO1_LIVE, YSC and related Google cookies	YouTube (Google)	Set when you play an embedded video — remembers playback preferences and feeds Google's advertising measurement	YSC session; VISITOR_INFO1_LIVE 6 months
__kla_id	Klaviyo	Identifies you so we can send you the email you signed up for, and personalise it	Up to 2 years, but far shorter in some browsers (7 days in Safari and Brave, 45 days in Firefox)

For some advertising processing, we and the platform act as joint controllers under art. 26 GDPR. Their own privacy notices explain what they do with the data:

Meta — facebook.com/privacy/policy
Google — policies.google.com/privacy
TikTok — tiktok.com/legal/privacy-policy
Klaviyo — klaviyo.com/legal/privacy-notice

Embedded video

Some of our pages include brewing guides and other videos hosted on YouTube. We load these in two steps:

Until you choose to play a video, you see a still image and a play button only. Nothing is loaded from Google and no cookies are set.
When you click play, the video loads from youtube-nocookie.com, Google's privacy-enhanced mode, and Google sets the cookies listed above.

So a video only ever reaches Google if you decide to watch it. If you have declined marketing cookies, we will ask you to confirm before the video loads.

4. How long consent lasts

We ask again after [e.g. 6] months, or sooner if we add a new purpose or a new third party. You can change your settings at any time in the meantime.

5. Managing cookies in your browser

You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies will stop the shop working properly — you will not be able to keep a basket or check out.

Instructions for the common browsers are on allaboutcookies.org, and in your browser's own help pages.

Some browsers offer a "Do Not Track" or Global Privacy Control signal. Where we are technically able to recognise a GPC signal, we treat it as a refusal of non-essential cookies.

6. Changes to this policy

We update this policy whenever our cookie use changes. The current version, with its date, is always on this page.

7. Contact

Questions about cookies: hello@morningglorycoffee.shop

To exercise your data protection rights: support@morningglorycoffee.shop

Morning Glory Shop (trading as Morning Glory Coffee)

Our full company details — registered address, KvK and VAT numbers and telephone number — are on our Company Details page.